Why I built this

I've spent my career searching for companies and keeping track of them — finding industries full of customers, screening M&A targets, helping sales and marketing teams build lead lists. People came to me because I knew my way around what's available. In truth, most of that was manual effort, because every tool that does this properly costs a fortune — £10,000 a year, in some cases. I only ever needed a handful of companies.

So when I thought about what I actually needed, it was simple: Companies House data in an easier, searchable form, with frequent alerts matched to real company profiles and descriptions. I can't count the number of times I've had the email — “did you know Competitor A just bought Competitor B?” — days after everyone else already knew.

So I built the tool I wished existed. I use it every day for my own work, and I improve it whenever I hit a frustration of my own.